It stands to reason that as the point of peak lockdowns and social distancing falls farther into the past, the intensity of that headwind will diminish. After all, one reason that Netflix has been facing a growth headwind recently was that a substantial amount of its subscriber growth was pulled forward earlier during the pandemic, when the amount of time people were spending in front of the TV surged. It would be encouraging to see management guide for a return to subscriber growth in Q3. But one key aspect of the report that investors will be focused on will be management's outlook for Q3. ![]() Subscriber guidanceįor Q2, investors and analysts are largely expecting to hear that total subscribers fell by about 2 million - in line with management's guidance. Not only could it bring in more revenue per account in some developed countries than its subscription-supported tier does, it could also help bring in more price-conscious consumers in developing countries. These upgrades were companywide efforts that took years, demonstrating Netflix's commitment to standing out from competitors such as Amazon for more than just content-though Netflix is planning to plow $8 billion into its library in 2018, a figure that far outpaces its rivals.Its new ad-supported streaming tier, in particular, could be a driver of both account monetization and subscriber growth. This allows users to stream content more efficiently when using a phone, when internet quality can be spotty. In 2017, Netflix enabled faster menu scrolling on mobile devices, and changed the way content is encoded so that more static video scenes require fewer bits. This effort was followed up by a push to improve Netflix’s mobile experience, which is important as the company expands into foreign territories where people prefer to watch video on their phones. The company also unleashed a download-and-go feature that allows users to watch shows offline, and has expanded into 130 new countries. The redesign, which required a combination of creativity and data science insights, encourages Netflix's subscribers to serendipitously discover what to watch rather than tediously browse its catalog and wonder if something is worth sampling. In December 2016, it rolled out a major user interface upgrade, replacing static poster images with custom-created preview videos that automatically play when you scroll over a title card. Unlike traditional broadcasters, Netflix's goal isn't to appeal to as broad an audience as possible but rather to cater to niches and effectively give every slice of the population a show or movie they can't live without. Though Netflix is widely considered to be the platform that is winning the streaming-video wars, it has not rested on its laurels when it comes to improving the service. In 2017, Netflix began an aggressive foray into producing feature films, aiming to release 80-more than all of the Hollywood studios’ annual slates combined-in 2018. ![]() But in 2011, Netflix began beefing up its original content, investing in its own original series like Orange Is the New Black and political drama House of Cards, as well as acquiring the rights to shows like Lilyhammer and the fourth season of Arrested Development. Most of the platform's available TV shows, movies, performances, and documentaries are licensed from distribution partners. Now the company has over 117 million subscribers in 190 countries. In 2018, Netflix innovated on choose-your-own-adventure programming, presenting a vision for interactive television, particularly with its release of its Black Mirror movie, Bandersnatch.įounded in Scotts Valley, California, in 1997, Netflix began its current subscription model in 1999. Netflix is an American entertainment company specializing in online on-demand streaming video.
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